The picture above is a good illustration of the concept that unless you know the deep meaning and context of a situation, you may misunderstand it. For most people in the West, this picture looks very strange: a few officially-dressed men staring intensely and what looks like a bunch of pebbles lying on a block of wood. In fact, of course, these are top players of the deep strategic board game of Go analyzing a situation.
The same goes for frum Jews in general and Chabad in particular. 99% of people (Jews and non-Jews) think that Chabad is just a very large soup kitchen with missionary inclinations. In reality, Chabad is all about making this world into a dwelling for its Creator. The soup kitchen is just one way to achieve this.
